Premium brands reawake

Premium brands are putting packaging design and design implementation back on the agenda, according to our MD Mick de Reuver.

Mick tells VerpakkingsManagement that there has been a clear revival since last year. Retailers always continued to keep moving, premium brands are now following – partly due to legislative pressure and out of a need to reposition themselves.

“There is more movement in the market. And it’s about time. The industry is really going to notice that!”

Read the whole interview on PackagingManagement. The article is written in Dutch.