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FroQ to execute packaging design for MAKRO fine food assortiment in The Netherlands
Author: FroQ. Published on 29 September, 2011.
FroQ B.V. has been selected by MAKRO as their partner for the execution of their packaging artwork for their Dutch fine food assortiment.
Yellow Dress Retail B.V., MAKRO design partner for this assortiment in the Netherlands, does the creative design for the fine food assortiment. FroQ focuses on the process of translating that design across all SKUs.
FroQ is responsible for the execution of MAKRO artwork – from technical input on the design brief, through design adaptation, artwork and lithography, print and aftercare.
Edgar van der Velde, FroQ managing director said, “We’re pleased to be helping MAKRO reach their brand and marketing goals for their fine food assortiment in the Netherlands. Together with MAKRO we’re already working hard to help MAKRO raise both the quality of their artwork and improve their time to market.”
FroQ will fully support the improvements in the MAKRO packaging design execution process through project management of all parties and best practice knowledge transfer.