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Tag Archives: Decoupling

FroQ recently conducted an extensive survey on European Retail

Published on 4 November, 2013

Retail is going through some major changes. E.g. supply chain management is rationalized, cross channel communication to turn shoppers into consumers, e-commerce and e-tailing are important issues. But shelf packaging is still seen as an important carrier of the brand and the one that is closest to the consumer. As a producer of global artwork

Global artwork & litho for brands in the know

Published on

FroQ: Global artwork & litho for brands in the know It all started in 2005. Our experiences at design agencies and packaging design management in supermarket organizations merged in a drive for innovation towards a better and smarter approach of packaging realization. We took a year to develop the concept, which is now seen as

Packaging Innovations 2013

Published on

Come visit us at ‘Packaging Innovations 2013 We look forward to seeing you on November 27th and 28th where you are more than welcome to stop by at our booth (DV23). Packaging Innovations in Zaandam is the event of the year where the packaging industry meets its customers. It is the place where creativity, branding

Decoupling in packaging design: the background, challenges and benefits

Published on 2 March, 2012

It doesn’t matter whether you are a design manager or marketing services buyer for a supermarket or an owner of your own independent brand, changing the way you work can be hard. But some things are worth changing for. Such as decoupling. Simply put, decoupling means splitting the creative aspect of packaging design from the

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