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Royal De Heus Group chooses FroQ
Author: FroQ. Published on 21 July, 2014.
De Heus/Koudijs have appointed FroQ to rollout their new international packaging line. Working closely with De Heus/Koudijs’ head office in Ede, together with the offices in various countries, FroQ has been responsible for the total packaging design execution. From their central control point, FroQ is taking care of everything required in supporting the finalisation and worldwide rollout of the new packaging line. As well as monitoring local production processes, FroQ also safeguards the uniformity of all forms of communication.
Royal De Heus Group
Royal de Heus Group is an internationally operating company. The group’s core activity is the production and marketing of high quality animal feed. Since being established in 1911, the company has grown to become one of the largest players in the Dutch compound feed sector. This development in the Netherlands has been realised through autonomous growth and takeovers. From the end of 1990, De Heus centred on expanding the De Heus and Koudijs brands. This impressive development has secured De Heus a firm position as one of the world’s leading animal feed suppliers.
As well as the Netherlands, De Heus is represented in over 50 countries. It has operating companies in countries including Poland, Russia, the Czech Republic, Egypt, Ethiopia, South-Africa and Vietnam and is also active in the Chinese and Brazilian markets. De Heus with its export of concentrates is also active on numerous international markets, including in Eastern Europe, Africa and the Middle East.
Globally, the group employs in excess of 3000 people, 600 of whom work in the Netherlands. Their head office is located in Ede.
International rollout of the new identity
Recently the packaging design has been entirely renewed; more modern, in line with the quality of the brand and with a clear range strategy, with a focus on the various types of food and additives per animal sector. FroQ is currently in the process of rolling out this new identity for De Heus and Koudijs internationally (worldwide). These activities include the design finalisation, artwork creation and lithography. To ensure this is successfully implemented we maintain close contact with various countries, giving due consideration to cultural differences and of course compliance with the local regulations in force. FroQ also monitors the local production processes to safeguard an international consistency of look and feel.