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Print proofs predict outcome
Author: FroQ. Published on 4 November, 2013.
Proofing. ‘The proof of the pudding’
Whether it is to save our customers time or by constantly improving the quality, at FroQ we are always searching for new ways to supply our customers with the best. In the best case scenario our improvements serve to “kill two birds with one stone”. Recently we invested in expanding our proofing system and with these innovations the proof of our printing really is the proverbial ‘proof of the pudding’. The printed proof shows what the final product will look like and therefore it is a very important tool in predicting the final outcome.
In addition to making and checking physical color proofs for our clients, we increasingly make use of soft proofing, which is a proofing system in which a monitor provides a 100% accurate display of the final print. Soft proofing has been around for a while in several DTP applications; however, at FroQ we have enhanced our workflow to such an extent that the client, the designer, the photographer and the FroQ project team can simultaneously proof a file on screen from several different locations.
Everyone involved in this process uses the same specific hardware, a pre-determined calibration procedure, and a set of color management instructions to ensure that everyone assessing the proof on his/her screen sees the exact same colors. Imagine the benefits! Soft proofing saves a lot of time, making it a very cost effective process. Apart from the cost savings it is very durable because with soft proofing your screen replaces the physical color proof, distances are no longer an issue, and meetings and deliberations are brought back to the very essence.
Soft proofing exists in parallel right next to our physical proofs, which have always been of a high standard. Until recently, however, we lacked the possibility to proof on metallic and foil, which is why we have expanded our printing department with two new Epson printers. This investment allows us to create high standard technical files used for metallic and transparent foils. These printers also allow us to directly transfer the look and feel of the design onto transparent and metallic materials. Currently we are in the very early stages of being able to present our client with an ‘as marketed’ foil dummy.
This is just one of many ways in which we keep extending and improving our services, even with regard to printing proofs.