FroQ sets foot in China
Author: FroQ. Published on 3 April, 2012.
Business possibilities seem infinite in China and at FroQ we tend to have international ambitions. Combining the two, you can easily conclude that it was high-time for FroQ’s Edgar van der Velde to explore the possibilities of packaging design management in China. Many products we use on a day-to-day basis come from China. We see a tendency in Chinese manufacturers that they…
New look-and-feel for FroQ packaging design management
Author: FroQ. Published on .
FroQ has put on a new jacket! Those of you already familiar with us might have noticed it already while some of you will not have seen the change. We consider the launch of our new website on Tuesday, March 6, 2012 as a preliminary highlight and a considerable change to FroQ’s look-and-feel. We think it feels fresh and elegant and…
Everybody Happy? FroQ Customer Satisfaction Survey
Author: FroQ. Published on 26 March, 2012.
Customers are the main asset of a company. At FroQ we wanted to know if our customers are satisfied with our packaging design management and if so, in what way. So we asked Sven to pay them a visit and talk about their customer satisfaction. These conversations were about the relationship, our services and the end…
The FroQ Prepress team: much more than just stunning visuals!
Author: FroQ. Published on 5 March, 2012.
Many people know our prepress team as the ‘Quality police’ – the knowledgeable FroQ folks who help you achieve great quality on the printing press. And that’s true. As well as being able to see more colours than your average human – or so they claim! – our prepress folks have years of experience in…
Decoupling in packaging design: the background, challenges and benefits
Author: FroQ. Published on 2 March, 2012.
It doesn’t matter whether you are a design manager or marketing services buyer for a supermarket or an owner of your own independent brand, changing the way you work can be hard. But some things are worth changing for. Such as decoupling. Simply put, decoupling means splitting the creative aspect of packaging design from the…
A good briefing is half the work! A message from the FroQ project team
Author: FroQ. Published on 27 February, 2012.
There’s nothing worse for a packaging manager than seeing a disappointing package in the store. All that hard work, time and effort. And still, not the results you were after. At least half the work is in a good briefing. A good briefing means making sure that you brief all the right information – right…
FroQ Chennai, India: building a team to be proud of
Author: FroQ. Published on 24 February, 2012.
Have you ever wondered what it is like to have a branch office in India? Are you thinking of it yourself? After almost four years of successful operations in India, we thought we would share our story with you. Richard Veldhuizen, our operations director, is a lucky man. When he doesn’t hear anything out of…
Welcome to the FroQ Blog!
Author: FroQ. Published on 21 February, 2012.
It’s been 5 years since we launched FroQ in The Netherlands. And what a busy 5 years it has been. Today, we are market leaders in our home country. We have offices in Managua Nicaragua, Shangahai, China and in Chennai, India. And we are growing fast. We thought it was about time that we started…
FroQ to execute packaging design for MAKRO fine food assortiment in The Netherlands
Author: FroQ. Published on 29 September, 2011.
FroQ B.V. has been selected by MAKRO as their partner for the execution of their packaging artwork for their Dutch fine food assortiment. Yellow Dress Retail B.V., MAKRO design partner for this assortiment in the Netherlands, does the creative design for the fine food assortiment. FroQ focuses on the process of translating that design across…
New tool for old files: brand asset management made easy
Author: FroQ. Published on 21 July, 2011.
Quick, easy and accurate access to brand assets can be very difficult without a strong asset management system in place. Brands can become too reliant on the knowledge of individual people. And that doesn’t make for best asset management practices. So whenever we start working with a new client, one of the first things we…
FroQ Shanghai, China is now operational!
Author: FroQ. Published on 1 February, 2011.
On 1st February 2011, after lots of research, investigation and good old fashioned hard work, we opened our doors for business in Shanghai, China. Why China? Well, we believe that there is some work to do there. And some fantastic opportunities for ourselves, and our clients. We see that the European folks in retail are…
FroQ Managua, Nicaragua is fully operational!
Author: FroQ. Published on 4 January, 2010.
It’s the 1st January 2010 and the FroQ office in Managua, the capital of Nicaragua is fully operational. We have built a great team of graphic production people that are helping the full FroQ family in our drive for quality in packaging design. And the time difference has helped us get even closer to a…
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We don’t want your email, thanks, just grab our company brochure which tells you more about the way we work, as well as our services. Even better, why not call us on +31 (0)30 247 60 80. We’re always happy to talk artwork and lithography.